How to Setup Your B2B E-commerce on Shopify

The process of setting up your business-to-business (B2B) e-commerce is now straightforward due to platforms like Shopify.  Shopify has gained popularity with business owners because it is easy to use, and has many apps that allow for customization as per the owner’s requirements, and is inexpensive.

We will explore Shopify in detail, highlighting the features that would attract a business to set up an e-commerce platform on it.

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Pricing for volume items

Shopify has features that will offer bulk purchase discounts to B2B buyers.  In the properties section under admin, you can create custom options as per your business requirements. But note that if you have very many products and pricing ranges, it can be a bit difficult to do. They, however, have a 24/7 customer support to walk you through the process.

You also have the option of installing apps to help with discounts and pricing. The apps will help you take care of multiple items, bulk changes, and discounts.

Accounts for wholesale

Use the B2B solution on Shopify to set up a storefront, for the customers you have passed on pricing deals to.  The storefront you setup is password protected and will allow you to do custom pricing so that you optimize orders that come in volume.

 When you create a customer account, add a tag that you will attach to the price list for that particular customer.  Every time customers with passwords and tags log in, they will see the right pricing information. The result is that your customers get a feeling that you are giving them personalized attention thereby leading to customer retention, and ultimately an increase in your sales.

You can also use the feature to customize marketing material to specific customers based on the profile.  By sending only relevant information, the customer is more likely to look at what you sent, and act on it by purchasing.

Options for payment

Shopify allows consumers different payment options as per your preference.  Shopify has Shopify Payments where customers do not pay transaction fees. For those customers who prefer to use other platforms,  they have different payment methods including Amazon pay, Apple, PayPal,  Bitcoin, and bank deposit, to name a few.

 

 You also have the option of installing apps that can extend a line of credit to the customers. Clients also have the option of setting up recurring orders which will allow you to move your inventory faster, thereby increasing your cash flow.

E-commerce website localization

 The growth of e-commerce in countries such as the US has been exponential, and the rest of the world is catching up.  E-commerce allows businesses access to international clients, and whatever platform you use has to respond to different customer needs.  

With an e-commerce platform like Shopify, you have the option of setting up as many storefronts as you want and can tailor it to different languages, trends, currencies, among others.

 You can also customize the payment options to take into consideration the requirements of the country’s you are operating in.

Robust customer support

Customers need a good experience so that they keep coming back.  You, therefore, need an e-commerce platform with 24/7 customer support; and this is where Shopify trump’s the other players.

Shopify will give you a wide range of customer support functionalities like live chat, an FAQ page, messaging among others.  There are apps you can install like Tidio, Tawk.to, Help Centre, Whats Help, Chat to name a few.

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Returns and shipping

Shopify allows you to automate shipping with the use of different apps.  You can integrate services like FedEx, USPS, UPS, among others.  Improve your customer experience by making it easy for them to do returns through the use of apps like after Ship Return Centre.  Remember, a happy customer is a customer you’ll keep for life.

Page optimization for your products

Advantage of having a large number of items is that you can use your pages for SEO optimization.  SEO will make it easier for search engines to find you.  Shopify will allow you to integrate the SEO manager thereby ensuring that your website is easy to find.

Encourage your customers to give product reviews by using a specific app for that.  Many customers base their purchasing decision on what reviews say, and you are sure to get more traffic on your website if people are positively talking about your products.

 The Product Questions and Answers app will help engage with their customers better because you’re able to answer any queries they may have promptly.

Shopify Facebook store

Many consumers are now making purchases on social media platforms, and Shopify is taking notes.  The Shopify Facebook Store app will allow you to set up a store on Facebook thus enabling you to take advantage of the social media reach.  

The Facebook store will allow you to increase brand awareness and sales using fewer resources and less time. You will need to pick a pricing plan, don’t worry, for $9 per month, you can get a good plan.  Now connect your Facebook account to Shopify then load your product data. The Facebook audience will have a chance to get access to your product listings.

Conclusion

Building an e-commerce platform for B2B businesses is something that every business owner needs to do.  Not taking advantage of the online marketplace is a sure recipe for any business to fail.  Shopify is an easy-to-use e-commerce platform which allows you to customize as per your requirements. 

An excellent B2B e-commerce platform will give you access to a large number of buyers, increase your sales channels, allow you to customize pricing for select customers and give you a way of targeted marketing, thus ensuring that you reach the right customer with the right product.

With so many apps, you cannot fail to find something that will help your business flourish.  Whether it is taking inventory, setting up discounts, building customer profiles, taking care of the Handling aspects or shipping, and optimizing your website for the search engines, you will get all this on Shopify.